Youth groups say new alcohol advertising restrictions don't go far enough
Tuesday, 1 July 2008
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Major restrictions on the advertising of alcohol, aimed at reducing its exposure to children have come into force, amidst criticism from youth groups that they don't go far enough.
The voluntary codes have been agreed between the drinks industry and the Department of Health and Children, with both bodies saying there will be full compliance.
For the first time, alcohol advertising will be limited to 25% of available media space on radio, TV, newspapers, cinema and billboards.
Alcohol sponsorship will be banned on sports programmes, while billboard advertising will be prohibited within 100 metres of a school or youth club.
The Department of Health has admitted there are currently no fines or repercussions for drinks companies failing to comply with the restrictions.
A review of the codes is due to take place next year.
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