Around 27 million people are expected to make pledges, with losing weight, taking more exercise and sorting out finances top of the to-do list, according to insurance price comparison website Gocompare.com.

But 41% of weak-willed Brits will have broken their resolutions by the end of January.

The poll of more than 1,500 people revealed 56% are planning to make resolutions.

Some 45% of those quizzed pledged to lose weight while almost a quarter - 23%, vowed to find a new job.

But seven out of 10 said they normally break their resolutions in the first six months, with 41% not even making it to the end of January.

While money matters topped the same poll last year at 60%, only 37% will resolve to sort out their finances and pay off debts in 2010.

Lee Griffin, of Gocompare.com, said: "The credit crunch ensured that everyone was thinking about money this time last year.

"It gave people a jolt and got us thinking about how we could save money.

"I doubt very much that everybody has got their finances in order, so resolving to cut outgoings and shop around more are still likely to be good resolutions this year too."