Ant and Dec and Britain's Got Talent have finally landed their first Bafta - while Simon Cowell was also presented with a Special Award.
The duo won the Entertainment Performance gong with their sixth nomination for fronting I'm A Celebrity...Get Me Out of Here!.
Britain's Got Talent, the show which saw gymnastic troupe Spelbound become winners in its latest series, won its first Bafta - for Entertainment Programme, beating Baftas host Graham Norton's The Graham Norton Show (BBC One).
Julie Walters won the Leading Actress gong for Channel 4 drama Mo, in which she played the late politician Mo Mowlam.
The Thick of It, the fly-on-the-wall-style comedy set in the corridors of power, won the treble at the awards. Rebecca Front won best Female in a Comedy Programme for her role as ineffectual MP Nicola Murray in The Thick of It, while Peter Capaldi - Murray's foul-mouthed and bullying nemesis spin doctor Malcolm Tucker - took Male Performance in a Comedy Programme. The Thick of It also won best Situation Comedy.
EastEnders scooped the Continuing Drama gong - over Coronation Street, EastEnders and Casualty,
Kenneth Branagh won his first Bafta. He received the gong for Leading Actor for his role as a grumpy and troubled Swedish detective in BBC One's Wallander.
Teenage E4 show The Inbetweeners took the YouTube Audience Award, voted for by the public, dealing a blow to the likes of The One Show, Britain's Got Talent and The X Factor. The Armstrong And Miller Show on BBC One won Comedy Programme while E4 series Misfits, about five outsiders on community service, won the Drama Series gong.