Contestants on the final Big Brother will be clowning around in surroundings inspired by the circus, fairgrounds and fairytales.
The newly refurbished house for the 11th series features bedroom walls decorated with clowns and strongmen, while a fairground carousel will double up as an outdoor smoking shelter.
Themes for the house in recent years have included hell and prison, but this year Channel 4 have chosen to make the show's last hurrah colourful and celebratory.
The carnival atmosphere does have a slightly darker edge in places though, as it has been combined with a "fairytale gone bad" approach, taking inspiration from Alice In Wonderland and surrealist Salvador Dali.
As ever, there is nowhere for housemates to hide from cameras - or each other - with glass walls and sculptures dividing the house into living, kitchen, bedroom and garden areas.
In the luxurious bathroom, housemates will be watched by the hidden eyes of host Davina McCall, past contestants and the paparazzi hidden in the pattern of the floral wallpaper.
If housemates are not tempted to share a bath in the giant tiled tub, they will be forced to at least have to cosy up in the bedroom, where there are just four double and five single sleigh-style beds.
There have been suggestions there will be too many housemates sent in on Wednesday's launch night to fit into the bedroom.
The garden has a bear, in keeping with the circus theme, a woven wicker snug and a futuristic outdoor tub in which to cool off.
As ever there will be secret rooms.