The Saturdays have revealed they have chosen a sexier image as they feel they can take more risks now they are an established act.
Mollie, Frankie, Vanessa, Rochelle and Una told The Daily Star they played it safe when they first made their assault on the charts.
The Saturdays said: "We played it safe before because people didn't really know us, but now we're taking more risks."
They added: "It's like what Cheryl Cole said to Kandy Rain on X Factor and it's the same with every girl band - you're allowed to venture out a bit more as you get down the line.
"Everyone lately keeps saying to us that we've got a sexier image. We find it funny because we didn't do it on purpose to get more attention.
"We're five young girls who like to feel sexy. It just so happens that our new stylist likes us to look like that as well."
The girls - who plan to release a third album this year - feel that they are now holding their own against chart-toppers Girls Aloud and Sugababes, but don't think there's room for any new girl bands.
They said: "We're not sure how many other girls will be squeezing into miniscule dresses, because now Girls Aloud and Sugababes are returning with new albums this year there doesn't seem space for anyone else.
"No-one had followed in their footsteps for a while and luckily we were the first, so we think we've played our part in making girl bands popular."