Cage fighter Alex Reid, boyfriend of Katie Price aka Jordan, has been crowned Celebrity Big Brother 2010 champion.
When host Davina McCall announced Reid had won last night the 34-year-old looked shocked and embraced runner-up Dane Bowers.
Reid charmed the public and won the last ever Celebrity Big Brother beating singer Bowers into second place.
Football hardman turned Hollywood actor Vinnie Jones, 45, came third and said of the winner: "I taught him everything I know."
Reid's girlfriend Katie Price was thought to be at the studio to greet him.
Price, also known as glamour model Jordan, sensationally dumped Reid on ITV reality show I'm a Celebrity ... but the pair are thought to have got back together before he went into the house.
Asked by McCall if as a sportsman he wanted to win, third place contestant Jones said: "I think I brought the locker room banter into the place and was digging a few people out. I was having my own fun."
Shown the clips laying bare other housemates' views on him, especially Sisqo, he said: "The truth hurts sometimes", adding: "Sisqo was the only man in the place that made me cry with laughter".
Referring to some other housemates' accusations that he was too controlling, he said: "I was just trying to keep order in the house, a lot of people were selfish, especially around the fridge. I've been a captain all my life. I just wanted to keep stability in the house."
Talking about cage fighter Reid, he said: "Hand on heart I really feel for the fella. He got the biggest boos going into the house and I hope he gets the biggest cheers going out."