ITV unveils new breakfast show
Published 09/07/2010 | 15:42
ITV's new-look breakfast show will be called Daybreak when Adrian Chiles and Christine Bleakley take the helm, the broadcaster has announced.
Bosses have been planning a massive re-vamp of the early morning GMTV show, which has already seen the departures of several presenters announced.
The BBC said on Thursday that Bleakley would not return to The One Show when it comes back on Monday. She was due to continue presenting the BBC1 magazine programme until September.
Viewers will see the transformed ITV1 show from September, broadcast from "brand new, state-of-the-art studios". Joining anchors Chiles and Bleakley will be an "unrivalled team of special correspondents tasked with setting the day's agenda", ITV said.
The wave of GMTV presenters who have already been announced as either set to leave or who have already gone includes Emma Crosby, Andrew Castle, Ben Shephard and Penny Smith.
Programme makers said the show will emphasise its news and "distinctive, credible journalism" as well as blending entertainment, sport, health, human interest and lifestyle stories.
Lorraine Kelly will present a revamped follow-on show to Daybreak live from a new studio in September. Lorraine is being billed as "the home of celebrity interviews and inspirational stories from exceptional people". She said: "I love breakfast TV and I am absolutely delighted to be continuing with my own show. I am also very lucky to have an incredibly talented and hard-working team and we are all looking forward to September."
Director of factual, daytime and GMTV Alison Sharman said Chiles and Bleakley would be the "lynchpins" of Daybreak, which aims to pull in new viewers as well as maintaining current ones. She said: "Since acquiring GMTV we have carried out a thorough review and set out to transform and significantly invest in a business that had been lagging behind its competitors in recent years. Change, both on and off screen, is an essential part of the process in our bid to reclaim the top breakfast show spot.
"We want to ensure that the core audience of housewives with children keep watching but are also determined to attract new viewers to our revitalised breakfast show. As we approach the next stage of this transformational journey, our newly confirmed anchors - Christine and Adrian - will be the lynchpins of Daybreak with their unique and brilliant partnership."
The revamp also sees the company GMTV Limited changing its name to ITV Breakfast Limited, with Daybreak and Lorraine both coming under its umbrella.