Peaches Geldof became a fairground attraction by giving a new range of undies a spin.
The 20-year-old, who is the face and body of the Miss Ultimo lingerie brand, is posing in the new 'Carousel collection' for spring and summer.
Geldof, who also showed off her bumper tattoo collection during the session, was photographed at a vintage fairground for the range.
It includes a black and white 'zebra' stripe design and a pink gingham set.
Peaches said: "I'm loving working with Miss Ultimo, and had fun modelling their unique designs. The underwear is flirty and fun, yet comfortable and it fits perfectly - the Carousel Collection is my favourite yet."
Michelle Mone, who created the Ultimo brand, said: "Peaches looks fabulous in the new collection and epitomises everything about the brand; young, fresh and fashion-forward."
The range is available from Debenhams stores and missultimo.com.