The Poppy Appeal in Northern Ireland has broken the £1 million fundraising mark for the first time this year.
The Royal British Legion believes the widespread coverage of the conflicts in Afghanistan and Iraq has motivated people to dig deeper than ever before.
The total raised between October 2008 and this September was £1,010,699.80 - £20,000 more than the Legion's target, and the campaign leading up to Remembrance Day this November is still running.
The Royal British Legion manager in Northern Ireland, Bill Craig, said the public response was amazing.
"We had hoped to break through the £1m mark in a couple of years, but to do it this soon is wonderful," he said.
"There has been a lot of public attention recently to the work of the Legion and of course our servicemen and women who are in combat zones around the world.
"The success of the Homecoming Parade in Belfast also heightened the profile of the work done by our armed forces."
The highest regional total of £237,359.99 came from County Antrim and was followed by County Down with £214,553.32.
The other county totals were: County Belfast £96,120.20, County Armagh £110,506.41, County Fermanagh £28,349.05, Co Londonderry £150,551.57 and Co Tyrone £116,828.22.
Meanwhile, the legion staff in the District Office in Talbot Street, Belfast, raised £56,431.04.