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Tesco changes its slogans

Published 31/08/2008

Tesco is changing the slogans on its checkout posters in order to end an ongoing debate about its linguistics.

English enthusiasts argue about whether signs on check-outs should say "10 items or less" or "10 items or fewer".

So Tesco bosses have decided to replace the signs with new ones reading "Up to 10 items" - a solution suggested by language watchdog The Plain English Campaign.

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