Belfast Telegraph

Thursday 18 September 2014

Brewer finds use for dead animals

BrewDog's new super-strength ale will be sold inside dead stuffed animals

A brewer has created a super-strength ale which costs £500 a bottle and will be sold inside dead stuffed animals.

Twelve bottles of The End Of History ale have been made and placed inside seven dead stoats, four squirrels and one hare.

And at 55% volume, the brewing firm claims it is the world's strongest beer.

A taxidermist in Doncaster worked on the animals, which were not killed for the purpose of bottling the new drink, with some having been killed on the roads.

Outfits featured on some of the animals include a kilt and a top hat.

BrewDog, of Fraserburgh, Aberdeenshire, created the ale, which is stronger than whisky and vodka.

The brewer recommend the beer should be served in a shot or whisky glass "to be enjoyed like a fine whisky".

The firm's co-founder James Watt said: "In true BrewDog fashion, we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits.

"This is the beer to end all beers. It's an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time.

"The impact of The End Of History is a perfect conceptual marriage between taxidermy, art and craft brewing. The bottles are at once beautiful and disturbing - they disrupt conventions and break taboos, just like the beer they hold within them."

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