The second edition of The Crufts Factor has been launched to find Britain's next Pudsey.
The top entrants could even appear on Simon Cowell's reported new talent show in the wake of the success of Britain's Got Talent victor Ashleigh Butler and her pet dog.
Entries to The Kennel Club's competition, first staged at Crufts last year, can be made by uploading a video on Facebook.
The best four dogs will take part in a heat at the club's Discover Dogs event at Earls Court, London on November 10, with the winner going on to compete at Crufts next year.
Miss Butler, 17, said: "Dogs have an amazing ability to learn all sorts of skills, so it is really exciting to see the launch of a competition that is solely dedicated to celebrating dogs and their talents.
"Pudsey has always adored performing and working with me as a team and it was great to give him the chance to show his skills to the nation. Crufts Factor gives all dogs the same opportunity."
Cowell is reported to be searching for talented dogs to perform alongside stars and their pets on one-off ITV show Take The Lead before the end of the year.
Caroline Kisko, Kennel Club communications director, said: "We are looking for dogs that have what it takes to become stars. Last year Simon Cowell talent scouted our Young Kennel Club member Ashleigh Butler and her dog Pudsey, and we want to find another star to follow in their footsteps.
"We will find our first finalist at Discover Dogs in November and encourage all dog owners who know their dog is special - and want the world to know it too - to get involved."
People can upload a video of their dog's special talent on the Discover Dogs Facebook page at facebook.com/DiscoverDogs.