Disney to join forces with Harrods
Disney is to recreate one of its theme park experiences in the UK for the first time in a partnership with department store Harrods.
The Bibbidi Bobbidi Boutique will open at the luxury Knightsbridge store later this month based on a similar, popular experience offered at Disney parks.
It will be the centrepiece of Disney At Harrods, which will include a new Disney Store and refurbished Disney Cafe, and is the first time that any part of Disney's parks and resorts has been recreated in the UK.
The boutique is set in a "fairytale castle" where children aged between three and 12 "can learn the qualities needed to become princesses or knights while enjoying the ultimate fantasy makeover".
The Walt Disney Company's vice president for the UK and Ireland Anna Hill said: "Our partnership with Harrods will bring Disney magic to an iconic British store in a completely unique way.
"The boutique lets children step into the world of classic Disney characters, celebrate the qualities like kindness and bravery that make them true heroes and heroines and be transformed as Cinderella was in the famous Fairy Godmother scene from the movie.
"We hope the experience will create memories that families can enjoy for a lifetime."
Harrods store director Mark Briggs said: "There's only one Harrods and there's only one Disney but this partnership shows what can be achieved when two iconic brands work together.
"Disney at Harrods will create a magical day out in itself, shopping for exclusive products at Disney Store, enjoying a meal together with added imagination at the themed cafe and experiencing a royal transformation in the Bibbidi Bobbidi Boutique. We can't wait to start welcoming guests."
The boutique opens on November 25 and bookings open from the middle of the month.