Eggs to carry religious messages
Published 04/03/2013 | 00:41
Easter eggs with religious messages on the box are going on sale for the first time in the UK's biggest supermarkets after a campaign by church leaders.
Real Easter Eggs, which have the backing of high-profile Christians including the Archbishop of York, Rev John Sentamu, will be on the shelves at stores like Tesco, Sainsbury's, Morrisons and Waitrose.
Supporters of the eggs, manufactured by The Meaningful Chocolate Company, have pestered superstores and bishops have written letters of endorsement to senior management since the Real Easter Egg was launched in 2010.
The Bishop of Hereford, the Rev Anthony Priddis, said: "I wrote to the supermarkets last year encouraging them to stock The Real Easter Egg.
"I am delighted they have taken the challenge seriously."
He added there was a "real demand" for packaging that explains the religious understanding of Easter.
David Marshall from the Meaningful Chocolate Company said: "Our aim is to change the Easter egg market forever by making it more spiritual, more generous and more faithful."
Out of 80 million eggs on sale in the UK, The Real Easter Egg claims to be the only one to explain the religious significance of Easter on the box.
It is also fairtrade and a charity Easter egg, with more than £60,000 donated to Traidcraft Exchange from sales by Easter 2013.