Belfast Telegraph

Saturday 30 August 2014

Film classics inspire Virgin video

Virgin Atlantic is using animated characters for its new safety video

Sir Richard Branson's airline Virgin Atlantic has come up with a new form of pre-flight safety video.

Using animated characters, the video takes passengers through a history of different movie genres as the aircraft's emergency procedures are pointed out.

Created by design agency Art & Graft, the safety briefing takes inspiration from such cinema classics as Brief Encounter and 2001 a Space Odyssey.

British comedienne Morgana Robinson complements the video with voiceovers, setting the tone with different accents and impressions for each movie genre.

Virgin Atlantic productiion manager Leon Trigg said: "W e wanted to create a video that reflected the airline's love of cinema, while continuing to advance our reputation for quality and innovation."

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