Ice cream lovers across Northern Ireland are being sought for a world record attempt which will raise vital funds for the Northern Ireland Chest Heart and Stroke Association (NICHSA).
The Morelli family, who operate ice-cream franchises across Northern Ireland, are hoping 3000 people will help them break the Guinness World Record for the longest chain of people simultaneously eating ice cream.
The current record, which was set in Illinois USA last year, stands at a chain of 2,694 people.
Daniela Morelli said: "We are aiming for a chain of 3000 people all enjoying Morelli ice cream and we need everyone to get behind us and commit to being part of our chain.
"As well as helping to make Portstewart history everyone who registers and takes part will be benefiting the NICHSA”.
The world record attempt will take place on Saturday July 23 at 3pm in the grounds of Dominican College in Portstewart. The event is part of a day-long celebration of the Morellis’ centenary anniversary.
Registration packs are available from any of the Morelli outlets in Portstewart, Portrush or Coleraine or, on the morning of the World Record attempt, from Portstewart Town Hall.
Each pack costs £2.50 and includes a Morelli World Record T-Shirt which participants in the World Record attempt must wear, a voucher for a free ice-cream and confectionery. Proceeds from the packs will go the NICHSA.
For further information visit www.centoanni.co.uk