Belfast Telegraph

Friday 18 April 2014

It's the £2,000 Aston Martin pram

The Aston Martin edition of the Silver Cross Surf pram will be available from April (Silver Cross/PA)

Newborns are set to have a taste of the 007 lifestyle with an Aston Martin-designed ride touted as "the most exclusive pram in the world".

The £2,000 pram is the product of a partnership between the luxury carmaker and Silver Cross, another British brand which first began designing "carriages" for babies in 1877. The two companies claim the Aston Martin Edition of the Silver Cross Surf is "designed to perfection with every detail considered", down to the leather which is an exact match to that used in the cars.

Aston Martin touches include the Alcantara lined seat pad - a high quality and expensive suede manufactured in Italy - to the super soft leather-trimmed handle and bumper bar. The design of the aluminium alloy wheels are based on the Aston Martin One-77, which retails for £1.2 million.

The Silver Cross air-ride suspension guarantees a smooth ride on all terrains and the multi-position handlebar "ensures comfortable pushing for everyone".

Silver Cross said it will only manufacture 800 of the travel systems, ensuring it remains the "ultimate in exclusivity". Each pram will come with its own certificate of authenticity and an engraved brushed chrome plaque to confirm that it is one of a limited edition.

Silver Cross said: "A complete travel system with a fully reclining seat, forward and rear facing pushchair settings and a carry cot for use from birth, this really is a must have for the most fast-paced lifestyle and is quite simply the most exclusive pram in the world. The Silver Cross Surf - Aston Martin Edition is the ultimate in comfort for your baby and in style for the owner."

Silver Cross chairman Alan Halsall said: "I am thrilled that Silver Cross and Aston Martin are working together and have produced this brand new totally exclusive pram which is a great testament to two of the most famous British brands."

Silver Cross has a history of supplying prams to royalty but Mr Halsall declined to be drawn on the new model's possible suitability for the Duke and Duchess of Cambridge, saying: "We're delighted if any consumer chooses a Silver Cross product."

An Aston Martin spokesman said: "Silver Cross has a long tradition of providing the finest for new families. The Silver Cross Surf - Aston Martin Edition has taken inspiration from our own expertise in engineering and design, with many of the materials and techniques used on the pram, also used in our own Aston Martin interiors. We warmly welcome the Silver Cross Surf - Aston Martin Edition into the Aston Martin Lifestyle Collection."

The pram will be available exclusively from Harrods from April.

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