Lady Gaga's album sales are already stratospheric, so why not her evening wear?
The Applause singer has unveiled a high-tech, white vehicle she calls the world's first flying dress. The contraption lifted her inside a mammoth building in New York City, where she held a launch party for her new album.
The 27-year-old New Yorker said this was "maybe a small step for Volantis" - as she calls the battery-powered metal dress - but "a big-time step" for Lady Gaga.
She says her ultimate goal is to stage the first musical performance from space.
Her third studio album, Artpop, will be released today.