Downing Street has dismissed a "half-baked" proposal for David Cameron to present a television programme showcasing his bread-making skills.
The Food Network channel pitched the Baking With Dave show after the Prime Minister said he preferred to make his own and did not know the price of a budget loaf.
Laughing off the tongue-in-cheek request, a Number 10 spokesman said: " It sounds like a half-baked idea - the last thing Britain kneads."
Mr Cameron this week defended his ignorance of the price of budget supermarket bread by saying he prefers to bake his children healthy home-made granary loaves made with local flour.
Quizzed on LBC 97.3 radio during the Conservative Party conference, he guessed a "value sliced white loaf" would cost "well north of a pound" when it is in fact just 47p.
"I don't buy the value sliced loaf - I've got a breadmaker at home which I delight in using and it turns out in all sorts of different ways," he said - plugging a flour made in his Oxfordshire constituency.
"I'm trying to get my children to eat... granary - and they take it actually, they like my home-made bread."