Belfast Telegraph

Online personality quizzes go viral

A recent explosion in online personality quizzes has everybody talking about which area they really ought to be living in and which character they would be from Harry Potter.

A lot of the quizzes are created by staff at, which said the quizzes are smashing traffic records.

Experts said the phenomenon is not surprising. They pin it on the age-old fascination with that central question - "Who am I?" - and a desire to compare ourselves with others in a social media-obsessed society.

At Buzzfeed, a team of about 100 content creators has been producing one to five quizzes every day for two months.

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