A smartwatch has been unveiled which monitors the performance of a car along with its driver.
The gadget, which will be showcased at the Frankfurt Motor Show, which starts today, is the car manufacturer's first step into wearable technology.
Gareth Dunsmore, marketing communications general manager at Nissan in Europe, said: "Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible.
"We have brought the Nismo experience to life in every aspect of the watch, including its packaging, which will be made using tyres and rubber from the racetrack.
"Nismo is the performance arm of Nissan, we wanted a way of integrating Nismo's heritage in racing into this futuristic innovation."
The watch, which is available in bl ack, white, or black and red, connects to a Nissan Nismo car's on-board computer system using a smartphone app and receives tailored messages from the car producer.
It is controlled by two buttons and uses a lithium battery which lasts seven days and can be charged by micro-USB, Nissan said.
The current gadget is one of the first products to come out of its Nismo laboratory, which captures live biometric and telematics data from Nissan racing cars and their drivers.
The lab plans to use electrocardiograms (ECG) and electroencephalograms (EEG) in the future to capture a range of heart and brainwave data.
It eventually plans to create wearable technology for drivers that can spot fatigue, monitor drivers' levels of concentration and emotions, and record hydration levels.
Nissan is the latest company to venture into the development of smartwatches.
Last month Samsung unveiled Galaxy Gear, which allows users to access email, text and even make phone calls - without touching their mobile.
The watch also features speakers and microphones, meaning people speak into and hear from the device on their wrist instead of a handset.
Sony says it will allow people to remotely handle calls, read emails, alter the volume on their music and even take pictures remotely using a built-in camera app.