Belfast Telegraph

Thursday 24 July 2014

TV drug drama brings in tourists

Debbie Ball, owner of The Candy Lady store, shows her line of 'meth candy' as the TV drug drama Breaking Bad boosts tourism in Albuquerque (AP)

A fast-food burrito chain in Albuquerque, New Mexico, is drawing tourists from around the world who want to see where a fictional drug trafficker runs his organisation.

A pastry shop sells doughnuts topped with blue candy designed to resemble crystal meth. A beauty store has a similar product - crystal blue bathing salts.

As Breaking Bad, which stars Bryan Cranston, finishes filming its fifth and final season in Albuquerque, the popularity of the show is providing a boost to the city's economy.

It's also creating a dilemma for local tourism officials as they walk the fine line of profiting from a show that centres around drug trafficking, addiction and violence.

Albuquerque has seen an unexpected jump in tourists visiting popular sites from the show and local businesses cashing in on its popularity.