A planning application was today lodged for a proposed £90m mixed use development in a rundown part of north Belfast.
The project, to be called The Lighthouse, is located on a site bounded by Great George's Street and Nelson Street.
The promoters, Big Picture Developments, said it would act as a northern gateway to Belfast city centre, because of its proximity to the M2/M3 junction.
The development includes 180,000 sq ft of office space, 150 apartments, car parking, retail and leisure facilities.
Big Picture Developments director Barry Gilligan said that up to 1,000 construction workers would be involved in the building phase.
Once completed, he added, the Lighthouse would lead to more than 2,000 people living and working in the area.
Mr Gilligan added: "This is an innovative scheme that creates an iconic building for the northern side of the city centre.
"We believe that this location also works as a mixed use development and have included a protected apartment development to the southern side of the site - also helping to create a catalyst for the regeneration of this area."
“There will be very high quality homes of mixed sizes and we are committed to working with the Department for Social Development to ensure that this development supports its proposals for affordable housing provision going forward,”
The site is designated for development in the draft Belfast Metropolitan Area Plan and lies within the Laganside and North Docks area.
Big Picture Developments is also developing the Ormeau Bakery site in Belfast and is marketing the final phase of its Victoria Place apartment complex near Great Victoria Street.