Belfast Telegraph

M&S clothing range sales go off the rails

By Margaret Canning

For a stalwart of the high street which pleases its customers in so many ways, it is almost disheartening that Marks & Spencer continually gets a bad press for its clothing.

Although there's nowhere finer for a comfortable cardigan and great food, M&S hasn't been able to hold its own against the cheaper, faster fashion on sale in Primark, H&M – and even rival supermarkets Asda and Sainsbury's.

Then of course there's the ascendancy of higher-end fashion retailers like Whistles and Jigsaw – leaving a middle ground which has, unfortunately for Marksies, been colonised by Next. At its annual general meeting yesterday, M&S used catwalk models to show off its new autumn and winter clothing, which has been masterminded by ex-Jaeger fashion maven, Belinda Earl.

"The past has so much to teach us about the future," she said, explaining that the aim was to put the pride back into M&S.

Yesterday's M&S sales revealed a total of two years of falls in underlying general merchandise sales – one aspect of the past it will definitely want to learn from and leave behind.

Belfast Telegraph

Popular