Belfast company Blue Zinc IT develops and sells a range of practice management products targeted at the private clinic market, with specific focus on the rehabilitation sectors of physiotherapy, podiatry, osteopathy and chiropractic.
It recently secured a valuable contract with AXA PPP Healthcare following support from Invest Northern Ireland under its Boosting Business measures. AXA PPP Healthcare will be using Blue Zinc IT’s TM2 case management system to develop an industry leading offering for its patients and clinics across the UK.
Invest NI was working with Blue Zinc to help the company capitalise on new market opportunities. It provided support to help the firm implement a strategic marketing plan and through its Jobs Fund provided grants to support the recruitment of a Senior Marketing Executive and a Sales Executive. The new executives are tasked with boosting the company’s profile in export markets.
Kyle Lunn, Managing Director of Blue Zinc IT, says: “Invest NI’s assistance came at a crucial time for our business and helped provide the framework for the growth of the company, of which the AXA PPP work is a key strategic element. As one of the largest private medical insurers in the UK, AXA PPP requires innovative solutions which we can deliver through our TM2 product range.
“This contract with AXA is an important milestone in the growth of our business which already supports hundreds of healthcare providers across the UK, Ireland and Australia.”
As well as financial support, Blue Zinc IT got mentoring support and took part in workshops to help strengthen its management team.
Ian Murphy, Director of Invest NI’s Growth & Scaling Division, says: “Enhancing the sales team and implementing new marketing activities were identified as top priorities to help the company grow. The firm’s commitment to growth and to targeting opportunities in Great Britain is already paying dividends. This latest contract success will help position Blue Zinc IT competitively as it targets sales in Australia and other export markets in the future.”
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