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Business won by The Savile Row Company for quality garments in India is benefiting the company’s factory at Castledawson.
The operation here is supporting a contract won by the London-based company. The contract has led to two franchise shops, under the 40 Savile Row brand, being opened in the upmarket Study by Janek (SBJ) House of Luxury department stores in New Delhi. The company used Invest Northern Ireland marketing support to develop the business in India.
Jeffrey Doltis, The Savile Row Company’s managing director, says: “We’ve spent a considerable amount of time getting to understand the market, the opportunities, requirements and business procedures and have benefited substantially from advice and practical support provided by Invest NI, including the marketing team in the Mumbai office. Invest NI trade support is open to all companies in manufacturing and internationally traded services with operations in Northern Ireland.
“This advice enabled us to identify SBJ House of Luxury as an ideal fit for our high-end garments and bespoke tailoring services in India. The contract with SBJ means we will be exporting the brand identity, shop style and tailoring services which have been so successful in London through a contract with an ambitious and progressive retailer.”
The Savile Row Company started making shirts in Castledawson in 1938 and currently employs around 40 people in the provision of key support services to the 40 Savile Row brand including the e-commerce, Savile Row Direct, as well as IT, order fulfilment and customer contact management.
The Castledawson factory also produces high-end bespoke shirts ordered by customers from the London shop. The company provides high tailored suits, quality shirts, designer shoes, ties and accessories.
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