Donal Doherty is a Londonderry photographer specialising in wedding, lifestyle and portrait photography.
He set up his own business in 2010 and last year turned to Invest Northern Ireland to help him grow the business by creating an e-commerce enabled web site.
Invest NI offered him financial support to help him develop a branded web site to showcase his portfolio of work and integrate closely with his social media activities on Facebook and Twitter.
The site provides a facility for users to purchase prints from an online sales gallery, and is fully optimised for search engines.
As a result of the web site Donal has experienced a 50 per cent growth in business since the end of September 2012. It has even produced commissions to cover weddings in places such as Sorrento, Cyprus and Spain.
Mr Doherty said: “Invest NI’s support for the development of what is a very innovative website has been invaluable. I would not have been able to afford to create the site without the funding that Invest NI provided to enable me to commission a top designer with the expertise and knowledge that was a perfect fit for my business.
“The website, created by Melissa Love, is an outstanding success and has led to a significant increase in my business. October, for instance, was my best month since the launch of the company in 2010 and saw commissions grow three fold.
“The technology has enabled me to actively tap into a new opportunity provided by ex-pats in US and Britain wishing to marry in Derry and other parts of Northern Ireland. It has given me a really strong presence in the market and a very attractive brand. Above all, the site shows the high quality of the photography and the service that the company provides,” he added.
In addition to Mr Doherty, the business provides employment for three people currently on a part time basis.
Des Gartland, Manager of Invest NI’s North-west Regional office, said: “Our assistance for Donal Doherty Photography is an excellent example of our strategic focus on helping smaller companies to win business abroad by harnessing the latest web technology.”
To find out how Invest NI can help you boost your business, click here