At least £62m in bets placed on big EU vote
Around £62m of bets on the EU referendum were matched on the Betfair betting exchange by yesterday evening, with the vote shaping up to have been a record-breaker for bookies.
Ladbrokes confirmed that it has taken millions of pounds in bets in the 24 hours leading up to yesterday's poll.
"It is already our record non-sporting event," said a spokesman, who added that the referendum had also broken records for the recruitment of new customers, and that visitor traffic to its dedicated referendum web page had surpassed one million.
He declined to reveal the precise amount that had been staked on the vote by Ladbrokes' customers.
However, yesterday morning a spokesman for William Hill said the 2014 Scottish independence referendum remained the group's single biggest political betting event. That vote saw William Hill take a total of £3m in fixed-odds bets.