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From Coca Cola to Disney - World's most powerful logos

Thursday, 25 November 2010

30 Budweiser

30 Budweiser

The UK and Ireland are home to none of world's leading brands, according to the influential Best Global Brands index.

>>Click on image right to launch top 30 countdown<<

The survey, compiled annually by Interbrand, concluded that no UK or Irish company figured in the top 30, indicating that businesses are falling behind those from Germany and France.

Britain had six brands in the top 100, but propped up the bottom of that list. HSBC was the highest rated, at 32, Barclays reached 74 and Shell 81.

Spirits brands Smirnoff and Johnnie Walker, owned by UK-based Diageo, came 89th and 92nd respectively, while Burberry finished in 100th place.

Following the debacle over the Deepwater oil disaster, British-owned BP was ejected from the list entirely. Interbrand said: "BP's environmental disaster and inability to make good on its brand promise of 'Beyond Petroleum' led to it falling off the list."

By contrast, Germany had 10 companies in the top 100, the second-highest number for any nation, demonstrating its strong grip on industrial luxury. Mercedes-Benz and BMW were both in the top 20.

Louis Vuitton, Gucci and L'Oréal helped France to earn nine places in the list. Japan had six, with top 20 rankings for Honda and Toyota. There were places lower in the rankings for the electronics makers Canon, Sony, Nintendo and Panasonic. American corporations dominated the table, claiming 50 of the top 100 places. For the 11th year running, Coca-Cola claimed the No 1 spot, ahead of long-established computer company IBM.

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