The Publicity Association of Northern Ireland Awards at Titanic Belfast
The PANI awards are a cornerstone of the PANI organisation and are always a much anticipated date in the advertising industry calendar.
The Awards offer an opportunity to celebrate the best creativity in the industry and to showcase outstanding achievement on a national stage.
This year marked the 12th PANI Awards.
GRAND PRIX AWARD: Lyle Bailie International - Consultants 'News'
GOLD PANI Award winners:
1)Best use of Digital Advertising & Social Media (sponsor: Belfast Telegraph) GOLD: Blue Cube Interactive - NITB MTV EMA's
2)Best Digital Display Advertising Integrated Campaign (sponsor: Property Pal) GOLD: Genesis - H&SENI
1)Best Creative use of the Medium (sponsor: Belfast Telegraph) GOLD: Steve Blair Creative - No Alibis Bookstore
2)Best Full Colour Display Advert (sponsor: The Irish News) GOLD: RLA - KIA Motors
3)Best Public Sector Campaign (sponsor: Mirror Group Ireland) GOLD: Lyle Bailie International, DoE Road Safety Gift & Moment
1)Best use of Radio (sponsor: Downtown/Cool FM) GOLD: Lyle Bailie International - DoE Road Safety, Gift
2)Best Radio Advert within a Multi Media Campaign (sponsor: Citybeat) GOLD: RLA - Belfast City Council 'Get Home Safe'
3)Most Outstanding use of Radio as a sound medium (sponsor: U105) GOLD: AV Browne - National Trust 'Halloween'
1)Best use of Outdoor (sponsor: Clear Channel) GOLD: Smarts NI - Kerry Foods, Golden Cow
2)Best Multi-format campaign (sponsor: JCDecaux) GOLD: Kinetic, VCCP Blue - Molson Coors
3)Best Outdoor Innovation (sponsor: CBS Outdoor) GOLD: AV Browne - DoE Waste 3D's
1)Best advert under £25k (sponsor: UTV) GOLD: Elm House Creative - Stamp Out Stigma
2)Best advert between £25 - £75k (sponsor: PANI) GOLD: RLA - Fostercare
3)Best advert over £75k (sponsor: UTV) GOLD: Lyle Bailie International - Consultants 'News'