Partly Sunny Belfast Hi 22 °C | Lo 12°C

Independent launches new 'i' paper

Wednesday, 27 October 2010

The Independent has launched a 20p sister title which it says is "a newspaper for the 21st century".

Newspaper i - the first daily national newspaper to be launched in Britain in a generation - is 56 pages long and features condensed versions of the day's news, business and sport, plus entertainment listings and columnists' views.

The scaled-down newspaper features a different design and editorial style to its parent publication and is aimed at busy workers and younger readers.

Group director Andrew Mullins said: "Time-poor newspaper readers, and especially commuters, have been telling us for years that they are inundated with information and just don't have the time to read a quality newspaper on a regular basis."

In an interview with media magazine Press Gazette, he denied the new venture would kill off the main paper.

Mr Mullins said that attracting young people would eventually mean more readers for the Independent.

It is understood that additional production staff have been recruited but existing members of the Independent's editorial team will produce the content featured in i.

Established in 1986, the Independent is now owned by Russian tycoon Alexander Lebedev, who also owns the London Evening Standard.

Janus Hospitality Awards 2012

Janus Hospitality Awards 2012

Charity Ball at Titanic Belfast

Charity Ball at Titanic Belfast

Tele Business Awards gala 2012

Business Awards 2012

NI Chamber of Commerce Dinner

NI Chamber of Commerce Dinner

Ulster Restaurant Awards

Ulster Restaurant Awards

In Pictures: Belfast MAC launch

In Pictures: Belfast MAC launch

In Pictures: Directors dinner Belfast

In Pictures: Directors dinner Belfast

40 richest people in Northern Ireland

Northern Ireland 40 richest people

In Pictures: CIPR PRide Awards

In Pictures: CIPR PRide Awards

Pub of the Year Awards

Digital Advertising Awards Gala

Digital Advertising Awards Gala

Digital Advertising Awards Gala

Top 100 Companies - 2012

February 2012

Belfast Telegraph Business Month

Business Digest by Email


Sign up for your free weekly business newsletter

Latest Comments