Belfast firm Electronic and Security Services is to recruit 13 new employees as part of a major drive to boost its export business.
The electronics company did not disclose how much it is investing but has secured £65,000 from Invest Northern Ireland, part funded by the EU’s European Regional Development Fund, towards the cost of its export initiative.
The company makes electronic equipment including intruder alarms, fire alarms, CCTV, electronic till systems and intercome equipment for offices and apartment blocks. It also installs queue management systems used in banks and post offices, which incorporate public announcements using recorded voices.
Ken Armstrong, managing director of ESS, said: “Invest NI is helping us to further increase our external sales, by supporting our market research and backing our business development visits. Trade shows, direct advertising, PR and internet promotion are also key elements of this project, helping ensure that both existing and potential customers are kept fully aware of our wide, and continuously evolving, range of products and services.”
Alastair Hamilton, Invest NI’s chief executive, said: “By exploring new opportunities outside Northern Ireland and implementing externally focused sales and marketing campaigns, businesses such as ESS can considerably increase competitiveness and profitability. Through this business development project, ESS aims to strengthen its brand presence in the Republic of Ireland and Great Britain markets.
“This business has a number of long-term high value customers, particularly in the Republic, and it is continuing to manage those key accounts closely, as well as exploiting new opportunities, to help sustain levels of growth and maximise profits.”