belfasttelegraph

Thursday 23 May 2013

Kipling fancies a boost to profits

MR Kipling's launch of Great British Fancies for the Queen's Diamond Jubilee celebrations has delivered a boost to sales figures at owner Premier Foods.

The patriotic cakes were supported by a major advertising campaign that helped the UK's biggest food producer to report a 2% rise in sales from its eight frontline brands in the first six months of this year.

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