One of the trickiest gigs in public relations is up for grabs again after the National Treasury Management Agency (NTMA) put its PR contract up for re-tender.
The Republic’s state-owned agency that controls Nama and the National Pension Reserve Fund has been a boon to professional firms, generating a €114m (£90m) bonanza for various advisory companies in just over three years. That did not include the money spent by Nama on public and media relations since Gordon MRM won the current two-year for the NTMA in 2010.
The new contract will be for a period of three years and may be extended for a further two years at the NTMA's discretion. According to the tender |documentation, the successful tenderer will be expected to understand and communicate complex financial issues and the NTMA's strategy and performance to a lay audience.
Yesterday, the NTMA declined to comment on its budget for its press office and communications service or whether it expected the tender to result in reduced |costs.