What does iconic heavy metal band Iron Maiden have in common with the Northern Ireland arm of the Institute of Directors?
On the face of it, it would be difficult to think of two organisations with such polar opposite aims, but in actual fact the lead singer of the east London Grammy-award-winning band has just been announced as guest speaker at the business networking organisation's annual dinner in Belfast.
While a slightly leftfield choice, frontman Bruce Dickinson does have business credentials, aside from his obvious heavy metal numbers such as 'Run To The Hills' and 'The Number of the Beast'.
Dickinson is a qualified commercial pilot and heads Cardiff Aviation Ltd, a company which specialises in heavy maintenance of Airbus and Boeing commercial aircraft.
"We are thrilled to have secured such a rock heavyweight as the guest speaker at our annual dinner," IoD chairman Mervyn McCall said.
"The dinner is the highlight of the institute's year and I'm sure everyone who attends will be greatly anticipating hearing from Bruce and how he combines his musical and business careers.
"No doubt he will reveal the parallels between the world of the rock star and the world of the business director."
The annual dinner, sponsored by Bank of Ireland and Arthur Cox Solicitors, will be held on February 7 and will include the presentation of the IoD Lunn's Award of Excellence.
The winner, chosen from the seven recent recipients of the IoD NI Director of the Year Awards, will receive a limited edition Rolex Oyster Perpetual Cosmograph Daytona wristwatch worth £7,950 and the perpetual trophy presented by Lunn's Jewellers.
The prize draw will raise funds for the Institute of Directors Northern Ireland Charity of the Year, The Simon Community.