Northern Ireland’s economy has received a major boost after people here opted to holiday at home this year, new figures show.

A massive £100m was pumped into the province in the first eight months — twice as much as in 2008.

During July/August alone, £46m was spent on local tourism compared to £32m the previous year, according to the Northern Ireland Tourist Board (NITB).

Howard Hastings, chairman of the Northern Ireland Tourist Board, said: “This is good news for tourism and demonstrates that there is a real appetite for unique experiences on our own doorstep.

“People are realising that it is possible to have an enjoyable holiday at home whilst getting great value for money.”

Northern Ireland residents spent an average of £23 more per night than at the same time last year. “This is money that is being spent in our towns, our villages and in our visitor attractions,” added Mr Hastings.

Alan Clarke, NITB chief executive, said: “With a tightening of household budgets, more and more people are deciding to take advantage of holidays at home.”

And Mr Clarke predicts that the tourism industry, which is bucking the economic downturn, will continue to grow.

“We expect to see continued growth in the domestic tourism market and combined with potential from the Republic market, the tourism sector would |do well to target closer to home markets.”

NITB will be launching a £1m marketing campaign in both Northern Ireland and the Republic next year to promote spring short breaks in Northern Ireland.