Belfast Telegraph has joined forces with Inform Communications to tackle some of the main issues facing Northern Ireland.
Starting on Monday, the first in a series of current affairs opinion polls, will be published in the newspaper.
Belfast-based Inform Communications, which is celebrating 25 years in business, has undertaken the research.
Editor of the Belfast Telegraph Mike Gilson said: “I am delighted to be linking up with Inform Communications for these polls. The Belfast Telegraph is at the centre of public debate about how Northern Ireland moves forward.
“Essential in these discussions is understanding what the people are thinking on a range of issues. A great way to do this is simply by asking them in a way that is both professional and rigorous.
“There is precious little polling being done here at the moment so hopefully we can give real insight into the public mood on a range of subjects. We think the results will make Northern Ireland's leaders and opinion formers take notice.”
Commenting on Inform’s political opinion poll partnership with the Belfast Telegraph, Linda Beers, managing director Inform Communications said: “If our politicians are to deliver effective government for Northern Ireland it is essential that they understand the views, the priorities and the mood of the people they are in power to represent.
“Through this initiative we aim to support that communications process by reflecting public opinion and hopefully sparking constructive debate on the key issues.”
Inform Communications, established by Linda Beers in 1984, provides public relations, public affairs and event management services to clients in the private, public and voluntary sectors including Goldblatt McGuigan, Lagan Group, Belleek Pottery, Bryson Recycling and Lifeline.