A major campaign championing Northern Ireland food was unveiled in Germany today.
The Northern Ireland Good Food Is In Our Nature initiative is aimed at helping Ulster companies win more business across Europe.
It was unveiled at the Anuga International Food Exhibition, which is being staged in Cologne this week.
Invest Northern Ireland chairman Stephen Kingon is heading a 27-strong delegation of Ulster food companies visiting the exhibition.
Six other companies from the province have stands at Anuga.
The launch of the Northern Ireland Good Food Is In Our Nature brand forms part of a larger Government-backed strategy to support the growth and development of the Ulster food and drink industry.
Mr Kingon said: "Anuga offers a unique opportunity to launch a distinctive brand that sets our products apart in the international marketplace as being natural, innovative and produced by people who care deeply about quality."