Belfast Telegraph

Friday 26 December 2014

Developing strategy for mobiles is a smart move

Question: I own a boutique retail outlet. How important is it for me to have a mobile strategy?

Jonny Kelly, commercial director at digital agency Origin Partners, replies:

Mobile commerce is finally here, and it's proving to be big business for retailers with the right approach. A combination of technology leaps and growing consumer demands are changing the way buying decisions are made. A recent Deloitte report, for example, found that a visit to a retailer's mobile website during a shopping trip increased the chances of making a purchase from 66% to 74%. The report also outlined that the influence of mobile information is likely to more than triple within the next four years. That makes a mobile strategy vital if you are to cash in on the long term opportunities in the global marketplace.

Ultimately your mobile sales strategy should look to ensure you deliver a high quality consumer shopping experience. That could be through simple improvements to make sure your website is optimised for smartphone users with content loading quickly and presented correctly for mobile viewers. Amazing many retailers still do not know what their websites look like on a smartphone.

If you are keen to explore the option of using an app, there are some clever features that can drive sales and showcase products, provide discounts and generate interaction. An app can also give you good market research and tell you what customers are looking for.

Making sure you don't get left behind doesn't always mean you have to have a unique app, but they can help keep you on top of your game.

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Comment

More

Company Profiles

More

Help & Advice

More

People on the move

More