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£1.4m deal for Banbridge firm to supply children’s amusements to Asda

Clearhill will supply kids rides to almost a fifth of all UK Asda stores

Published 20/10/2016

Economy Minister Hamilton Simon Hamilton, Brian McAreavey, Commercial Director for Clearhill and John McAreavey, Financial Director for Clearhill and trying out one of the rides is Mia Conlan. Picture Brian Thompson Photography
Economy Minister Hamilton Simon Hamilton, Brian McAreavey, Commercial Director for Clearhill and John McAreavey, Financial Director for Clearhill and trying out one of the rides is Mia Conlan. Picture Brian Thompson Photography

A Co Down based company has won a £1.4m contract to supply children’s rides to over 100 Asda supermarkets across the UK.

Clearhill Retail Entertainment, based in Banbridge, will initially be rolling out their latest range of amusements to 112 stores, including the newest interactive games and licensed brands including Peppa Pig, PAW Patrol and Disney.

They hope to increase that number in 2017.

Economy Minister Simon Hamilton MLA was at the announcement at an Asda branch in Dundonald on Thursday.

Congratulating the firm, he said: “Clearhill offers one of the largest ranges of children’s rides, toy carts and photo booths in the UK.

“This impressive deal with Asda is the latest contract win for the company this year having already secured over £3million in new business with shopping centre giants Hammerson and ReDefine.

“This new deal will see Clearhill’s products being installed in over 100 Asda stores, almost one fifth of all Asda supermarkets in the UK.

“Having benefited from employment, marketing, IT and R&D support from Invest Northern Ireland, Clearhill have been able to capitalise on new market opportunities and growing sales in Great Britain. This has created additional employment opportunities in Banbridge helping benefit the local economy.”

Brian McAreavey, Commercial Director for Clearhill, said the Asda contract is the latest in a recent run of big successes for the company.

“We have invested in the recruitment of new members of staff across a range of skilled positions and are always growing and improving,” he said.

“With more than 200 customers hosting over 2,000 pieces of machinery, Clearhill is the industry’s market-leader on the island of Ireland with 76% market share. The company which has been operating for almost 25 years also has a 35% share in the UK market which is still growing.

Invest Northern Ireland has offered Clearhill over £160,000 to support its development activities.

This includes assistance with R&D, part-funded by the European Regional Development Fund, market development support and an employment grant towards the recruitment of five new roles, three of which are already in place.

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