15% of shops fail to offer discounts at Christmas
Just a sixth of high street retailers are not offering customers discounts and deals in the run-up to Christmas, new figures have shown.
PwC measured the volume of promotions in November and December in the shop windows and homepages of leading UK department and chain stores.
Its research shows that, at any one point over the last four weeks, only 15% of retailers were not actively engaged in any promotional activity, versus 30% in the previous year.
Lisa Hooker, retail and consumer partner at PwC said: "Retailers typically try to spread promotional activity to reduce pressures on stores.
"Over the last five years, the number of retailers on promotion has slowly increased in the weeks following Black Friday.
"This year, however, our research shows that one in four retailers on promotion during Black Friday week, returned sale merchandise to full price the following week."