Belfast Telegraph

UK Website Of The Year

£2m deal for Tyrone mum whose organic baby food search led to her setting up Heavenly Tasty Organics

By John Mulgrew

Published 09/05/2016

Shauna McCarney-Blair of Heavenly Tasty Organics
Shauna McCarney-Blair of Heavenly Tasty Organics

A Co Tyrone baby food firm boss has landed a £2m deal to supply her organic products to three of the UK's biggest supermarkets.

Shauna McCarney-Blair, who has just given birth to her fourth child Lily, launched her company Heavenly Tasty Organics after searching - without success - for food to cater for her kids' allergies.

After landing several other deals to sell her product into UK markets, as well as selling a small range of snacks to Spain, the Augher-based business has now secured its biggest contract to date.

It will sell in to 1,100 stores including 500 Tesco outlets and hundreds of Waitrose and Morrisons supermarkets.

The company now has orders from 14 countries.

"It's a big one for us. There is a lot of hard work, knocking doors and persistence," she said.

"The process involves a lot of liaising and hard work over the last couple of years."

The major supermarket deal had been around a year in the works.

Heavenly Tasty Organics is a team of four, with another staff member in the pipeline.

And Ms McCarney-Blair is hopeful of creating more jobs down the line on the back of the contracts.

"We are bringing in another employee and, looking forward, there will definitely be more opportunities coming up. This is a huge one for us, and it's going to grow massively over the next few years," she explained.

"It's a huge opportunity for us. The visibility in the UK alone is going to be a big door-opener. For us, it will bring a lot more people in."

Heavenly' Tasty Organic snacks - featuring "superfoods" like kale, spinach, coconut milk and buckwheat - are now available in around 100 supermarkets across Spain.

Ms McCarney-Blair has four children: newborn Lily, Elsa (2), Cara (10) and Joe (11).

Her husband James is part of the ever-booming baby food business, working as operations director.

"It's busy and there's no such thing as maternity leave when you have your own business," she said.

"There is a great deal of managing and juggling your personal life. It's hectic.

"I had a month or two off here, but I was still working from home.

"He (James) has been running everything while I was off, he's been working all the time.

"We launched into the Republic of Ireland in Tesco, and that was a big step forward. We have procedures in place to prepare for this new contract, and we have been wanting it for a long time.

"But it's still very scary, and there's a lot of work involved, and preparation."

The baby food products are produced by third-party suppliers across Europe. But Ms McCarney-Blair says the firm will always look at the possibility of bringing some manufacturing to Northern Ireland, if the opportunity arises.

The company was born after Ms McCarney-Blair spotted a gap in the market.

Belfast Telegraph

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Read More

From Belfast Telegraph