Belfast Telegraph

£5m contract on offer to promote Belfast tourism

By John Mulgrew

Visit Belfast is seeking to take on an advertising firm for a major contract to promote the city, worth up to £5m.

The city’s tourism body has a tender for a “comprehensive advertising service” in order to “promote the Belfast City Region as a world class visitor destination”.

That contract is due to last between three and five years, based on an option for an extension of a further two years.

It values the deal at up to £5m. But it’s understood that depends on Visit Belfast’s budget, and whether there will be any major campaigns in the pipeline.

The firm’s work “is required to support the work of Visit Belfast and incorporate the new Belfast brand in all campaign communication”, a tender document has shown.

“Visit Belfast is seeking to appoint a suitably qualified, experienced and competent advertising agency that is able to assist Visit Belfast promote the Belfast City Region as a world class visitor destination,” the document adds.

“The service provider will be responsible as briefed by Visit Belfast for the planning, coordination, management, delivery and evaluation of strategic advertising campaigns for Belfast.”

It’s understood Holywood-based advertising firm Ardmore has the current contract to provide advertising.

A spokeswoman for Visit Belfast said: “We adhere to public sector procurement procedures, and are currently engaged in a two-stage procurement for advertising services, which will lead to a three-year contract, with the possibility of extending for a further period of two years.”

That contract will include selling and promoting Belfast across both business and leisure markets, through Ireland, the UK, Europe and across the globe.

Visit Belfast has enjoyed a number of successful campaigns this year, including promoting the city in Rome and Barcelona, along with advertising such as its Christmas television campaign.

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