Belfast Telegraph

A sweet treat for UK fans of doughnuts

By Jamie Grierson

Doughnut chain Krispy Kreme is to double its number of UK stores over the next five years as the country's swelling demand for sweet treats continues.

The company, which produced more than 50 million doughnuts for UK customers in the year to January, aims to open 10 stores a year. The plans will see total stores double to nearly 100 by 2016.

Krispy Kreme - which first came to the UK in October 2003 through a concession in Harrods department store - will open its next store in Leeds in July.

The expansion plans came as Krispy Kreme - which also has a presence in more than 200 Tesco stores - reported a 1.4% increase in like-for-like sales and total sales of £33.4m, compared to £29.7m the previous year.

In the last year, the UK company opened six new stores in the UK and 50 cabinets in Tesco.

Krispy Kreme makes doughnuts overnight in so-called "factory stores", which are based in out of town centres and distributes to smaller shops situated in high foot-fall areas, such as shopping centres and transport hubs.

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