Activity centre takes big Leap forward with tourism drive
A Co Tyrone business is creating 18 new jobs by investing £250,000 to boost tourist appeal.
Todds Leap, an activity centre near Ballygawley, plans to take advantage of Northern Ireland's new visitor attractions to market itself to "non-resident" corporate customers. The company is aiming for 65% growth over two years.
A month-long advertising campaign has begun across Belfast, targeted at those visiting Northern Ireland for events commemorating the Titanic, the Olympic year and the City of Culture in 2013.
Investment in the company's restaurant, activity, training and adventure facilities is planned.
Todds Leap says the strategy is based around the Executive's focus on tourism for business investment and expansion.
Benny O'Hanlon, managing director of Todds Leap, said: "During the recession Todds Leap has seen an increase of 76% in visitor numbers across its activity, conference and training arms.
"This investment announcement is aimed at supporting the Executive's targets in the Programme for Government but will also maintain Todds Leap's number one position in the market-place while appealing to the non-resident customer."