Easyjet founder Stelios Haji-Ioannou is to launch no-frills fitness club chain easyGym this summer after securing sites in London and Berkshire.
The serial entrepreneur's foray into the fitness sector comes after he teamed up with private equity-backed Fore Fitness last year. The group hopes to launch further clubs in 2011, building up to 10 a year across the UK from 2012, with Europe also in its sights. A monthly membership at easyGym will cost from £15, with customers being able to sign up from April 15.
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