Belfast Telegraph

Aldi beats upmarket rivals in supermarket poll

Maria Tadeo

Discount retailer Aldi has beaten upmarket rivals Waitrose and M&S to be crowned the UK's favourite supermarket chain.

With an overall customer satisfaction score of 76%, Aldi narrowly beat long-favourite Waitrose (75%), voted the best supermarket in the UK since the survey began in 2007, as bargain-hungry shoppers turn to cheaper options.

Customers said the German budget retailer provides "good value for money" and does the "most to help ease the impact of rising food bills", according to price comparison site Which?.

Marks & Spencer came in third, followed by Lidl, Iceland and Wal-Mart owned Asda.

The Co-operative fell to the bottom of the list.

Tesco, the UK's biggest supermarket chain, scored 57% in terms of customer satisfaction, below rival Sainsbury's (64%), adding to signs that the traditional 'Big Four' are struggling to lure squeezed middle class shoppers.

More than 7,000 shoppers were surveyed for the poll, scoring on pricing, product quality, store environment and customer service.

Belfast Telegraph

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