Aldi on rise as big four cede ground
BRITAIN'S big four supermarket chains have surrendered more ground to their discount rivals in the wake of a record quarter of growth for Aldi.
All the main chains posted declining sales in the 12 weeks to March 30 – a period distorted by the later timing of Easter this year – latest till-roll figures from Kantar Worldpanel show.
The share held by market leader Tesco fell to 28.6% from 29.7% a year earlier and the 28.7% reported in the survey a month ago. Asda produced the most resilient performance among the big four in the period, with a sales fall of 0.5% leaving its market share at 17.4% against 17.6% a year ago.