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Aldi overtakes upmarket Waitrose in popularity stakes

By Roger Baird

Published 09/04/2015

Discounter Aldi outperformed Waitrose in the latest checkout figures
Discounter Aldi outperformed Waitrose in the latest checkout figures

Discount supermarket Aldi has overtaken upmarket rival Waitrose to become the sixth largest grocer in the country, industry figures have shown.

Aldi achieved a 5.3% market share in the 12 weeks to March 29 in the latest till roll figures from Kantar Worldpanel after boosting sales by 16.8% during the period.

This beats Waitrose, which had been the sixth largest grocer, which saw sales lift 2.9% to claim a 5.1% market share.

Despite the growing popularity in Northern Ireland of rival discounter Lidl, Aldi has so far resisted opening up in the province. And Waitrose, part of the John Lewis Partnership, has said it will not open up here until the long-running dispute over a Sprucefield site for John Lewis is resolved.

In a mixed bag for the big four supermarkets, Tesco continued to make gains under a turnaround by new boss Dave Lewis seeing sales grow 0.3% to give it a 28.4% share, while Sainsbury's lifted sales 0.2% to a 16.4% market share.

But Asda saw its sales fall 1.1% to give it a share of 17.1%, while sales at Morrisons fell 0.7% to a 10.9% market share.

Aldi has recorded double-digit sales growth for the past four years.

Belfast Telegraph

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