Belfast Telegraph

All change as steel group gets a brand new identity

By Heather McGarrigle

The Irish branch of an international steel group has welcomed the company’s rebranding.

Corus has adopted Tata Steel as its new identity three years after the British steel giant was purchased by the Indian company in April 2007, creating one of the world’s largest steelmakers.

Tata Steel Ireland (formerly Corus Ireland) has its main steel processing site at Lisburn and three other depots in Cork, Dublin and Londonderry.

The company employs 90 people in Lisburn and 115 in total across Ireland.

Chris Conway, managing director of Tata Steel Ireland, said the re-branding was “a very positive move for the team in Ireland and at Lisburn”.

He said: “It makes them now officially part of one of the biggest global brands in the world.

“The new name and logo will begin to appear on the company’s transactional documents, product deliveries, locations and vehicles, but re-branding will be a gradual process.”

With main steelmaking operations in the UK and the Netherlands, Tata Steel Europe supplies steel and related services to the construction, automotive, packaging, material handling and other markets worldwide.

The combined group has an aggregate crude steel capacity of more than 28m tonnes and approximately 80,000 employees across four continents.

Kirby Adams, managing director and chief executive of Tata Steel Europe, said: “The companies that comprise Tata Steel Europe have evolved over many decades from local to national to regional players. This is the right time to enter a new era, now that we have successfully returned the company to profit following the global financial crisis.”

Belfast Telegraph

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